Representations of East Asia in the contemporary worldThe objective of this line of research is to analyse the changes in the circulation of representations of East Asia in the West within many domains and disciplines from a theoretical perspective and/or from specific case studies: analysis of representations in media, literature, cinema, advertising and so on).Global Studies, history and literatureThis line of research aims to critically reflect on the meaning and the potential of the impact of globalisation in the discourses produced within academia in the Humanities, such as literature and history.Intellectual history of East AsiaThis line seeks to research the development of the intellectual history of East Asia while considering the analysis of philosophical and religious traditions rooted in Asia and the contacts and mutual influences with Europe during the phases of transformation of the modern and contemporary age.Sinophone Studies and Taiwan StudiesThis line researches the cultural phenomena produced in Sinophone contexts around the world, with particular focus on the case of Taiwan.Consultancy on international tourism and trade in East Asia: Consultancy in tourism and trade. Consultancy services in the area of tourism and international trade to and from East Asia. Advice on cultural and linguistic aspects of East Asia: Cultural and linguistic consultancy. Advice on cultural and linguistic aspects of East Asia. Evaluation of projects and business staff engaged in R&D activities: Inter-university collaborations on evaluations of projects and business staff engaged in R&D activities. Occasional targeted support for evaluation work relating to business R&D activity, in collaboration with UPC and UPM. Customized training on social and cultural mediation: Customized training. Design and development of training programmes in the area of social and cultural mediation.