DigiBiz
Digital Business Research Group
Publications (8) Publications in which a researcher has participated View referenced research data.
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Marketing
2024
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Exploring live shopping dynamics: Insights from purchase intention using structural equation modelling
Journal of Marketing Analytics
2023
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A Forgotten Tale of Lurking Engagement and Social Media-Based Brand Communities
Journal of Internet Commerce, Vol. 22, Núm. 2, pp. 189-223
2020
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Understanding peer-to-peer, two-sided digital marketplaces: Pricing lessons from Airbnb in Barcelona
Sustainability (Switzerland), Vol. 12, Núm. 13
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Understanding the Determinants for the Adoption of Mobile Market Research: An Empirical Study in the Spanish Market Research Industry
Frontiers in Psychology, Vol. 11
2019
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Facebook engagement—motivational drivers and the moderating effect of flow episodes and age differences
Springer Proceedings in Complexity
2017
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A Review of Online Consumer Behaviour Research: Main Themes and Insights
Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 599
2015
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Learning from customer interaction: How merchants create price-level propositions for experience goods in hybrid market environments
Computers in Human Behavior, Vol. 51, pp. 952-959
2007
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Nuevas ideas para los mercados electrónicos: marketing... ¿posmoderno?
MK: Marketing + ventas, Núm. 220, pp. 32-39