
Mireia
Montaña Blasco
Associate Professor
Department: Information and Communication Sciences Department
Unit: Culture, creativity, social justice, critical thinking, humanities
Research group: GAME Learning, Media and Entertainment Research Group
Email: mmontanabl@uoc.edu
Doctor by the Universitat Pompeu Fabra with the thesis Els joves adults com a consumidors i target dels mitjans publicitaris 2012. Supervised by Dr. Mònika Jiménez Morales.
PhD in Communication. Member of the Faculty of Information and Communication Sciences, and academic director of the Master's Degree in Strategy and Creativity in Advertising. My research activity focuses on the impact that the media have on people's well-being, particularly among the more vulnerable population groups: children, young people and the elderly. My main research interests lie in new media practices, media consumption and the influence of persuasive communication on people. I have studied the relationship between advertisements of hedonistic, low nutritional quality food and the consequences in children. Since 2013, I have been a member of the Learning, Media and Entertainment (GAME) research group at the Universitat Oberta de Catalunya. In 2019 I was a visiting scholar at Leuven School for Mass Communication Research, KU Leuven in Belgium.