Publications (3) Maryna Chepurna Chepurna publications

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2022

  1. Why Does the User’s Attitude for Co-creation Online Vary Across Cultural Contexts? The Role of Prior Experience, Perceived Risk of Use, Brand Reputation, and Brand Trust

    Springer Proceedings in Business and Economics

2021

  1. What motivates and deters users’ online co-creation? The role of cultural and socio-demographic factors

    Spanish journal of marketing-ESIC, Vol. 25, Núm. 2, pp. 260-281

2018

  1. Identification of barriers to co-create on-line: the perspectives of customers and companies

    Journal of Research in Interactive Marketing, Vol. 12, Núm. 4, pp. 452-471