Was part of these groups:

Doctor by the Universidad de Castilla-La Mancha with the thesis La co-creación de valor a través de los social media efecto en la imagen de cuenca como destio turístico 2018. Supervised by Dr. M. Pilar Martinez Ruiz, Dr. Ricardo Martínez Cañas.

I have a PhD in Economics and Business, a degree in Business Administration and Management and a master's degree in Business Strategy and Marketing. I began as a course instructor at the UOC in 2018 and, since 2020, I have been a coordinating professor in the Faculty of Economics and Business. My lines of research focus on consumer behaviour and its relationship with the company, mainly through the use of technology such as social media. I am the co-author of five research articles in indexed journals (three of which are JCR indexed) and several book chapters with prestigious publishers. I have taken part in more than 20 Spanish and international conferences, co-edited a special issue in the journal Frontiers in Psychology and been the supervisor of several master's and bachelor's degree final projects.