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Email: ssivera@uoc.edu

Doctor by the Universitat Ramon Llull with the thesis Marketing viral claves creativas de la viralidad publicitaria 2014. Supervised by Dr. Joan Sabaté López, Dr. Ferran Sáez Mateu, Dr. Ana Isabel Jiménez Zarco.

Sílvia Sivera's R&I activity focuses on how information and communication technologies (ICT) are being used by organizations (advertisers and advertising agencies) in communication, especially for advertising purposes. Her main research interests involve studying the nature and dimensions of viral marketing and advertising, as well their social media engagement. She also specializes in advertising creativity from the perspective of new alternative forms of persuasive communication. As the director of the UOC's eLearning Innovation Center, her main field of activity is educational innovation.