Enric
Serradell López

Dr. Enric Serradell-López is an economist and a tenured professor in the Faculty of Economics and Business at the Universitat Oberta de Catalunya (UOC). He holds a PhD in Business Administration from the University of Barcelona (UB) and has held academic leadership roles, including Director of the Executive Education area and Vice Dean for Emerging Programs, Knowledge Transfer, and University–Industry Relations. His career combines academic and professional activity, with a particular focus on business management and the design of innovative learning environments aimed at decision-making. His main research interests include online learning (e-learning) and competency development, complex problem solving, and innovation applied to ICT-based products and solutions for management, with a special interest in business simulators and business games. He is the director of the MeL research group (Management & eLearning), which focuses on analyzing and designing environments that enhance decision-making capacity in personal and professional contexts, as well as the creation and development of skills related to this competence. His research has been published in academic journals and presented at leading international conferences.