Publications by the researcher in collaboration with Inés González González (10)

2016

  1. Old Strategies for Positioning in a New Market Segment: Co-Branding and Celebrity Endorsement in the Development of New Mobile Apps for Tweens

    Encyclopedia of E-Commerce Development, Implementation, and Management (3 Volumes) (IGI Global), pp. 611624

  2. Private labels at the service of retailers' image and competitive positioning: The case of tesco

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 104-125

  3. Visualizations of online course interactions for social network learning Analytics

    International Journal of Emerging Technologies in Learning, Vol. 11, Núm. 7, pp. 6-15