Publications in collaboration with researchers from Universidad Pontificia Comillas (11)

2016

  1. Barriers to academic entrepreneurship in knowledge based spinoffs: Evidence from Spanish research groups

    Handbook of research on entrepreneurial success and its impact on regional development (IGI Global), pp. 151-164

  2. Country Brand Management: Assessing the Role of Social Media in Creating the Image of Marca España (Spain Brand)

    Managing Public Relations and Brand Image through Social Media (IGI Global), pp. 89-115

  3. E-Commerce: The Effect of the Internet and Marketing Evolution

    Encyclopedia of E-Commerce Development, Implementation, and Management (IGI Global), pp. 184-199

  4. Entrepreneurial Initiatives and Competitive Advantage in Technology-Based Companies: The Role of the Founding Team

    Entrepreneurial Challenges in the 21st Century: Creating Stakeholder Value Co-Creation (Palgrave Macmillan), pp. 133-154

  5. Entrepreneurial initiatives and competitive advantage in technology-based companies: The role of the founding team

    Entrepreneurial Challenges in the 21St Century: Creating Stakeholder Value Co-Creation (Palgrave Macmillan), pp. 133-154

  6. Online Distribution Channels for Global Luxury Brands: A Comparative between USA and China

    Encyclopedia of E-Commerce Development, Implementation, and Management (IGI Global), pp. 966-980

  7. Online distribution strategies: A mix of globalization and diversification in the fashion market

    Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy (IGI Global), pp. 491-512

  8. Social CRM: The Role of Social Media in Managing Customer Relations

    Managing Public Relations and Brand Image through Social Media (IGI Global), pp. 134-159

  9. Strategies for Luxury Fashion Brands' Targeting the Young Audience: How to Link Celebrity Endorsements and Brand Extensions with Social Media

    Global Marketing Strategies for the Promotion of Luxury Goods (IGI Global), pp. 155-192

2015

  1. The Power of Women Business Angels: Breaking the Double Glass Ceiling That Limits Women`s Entrepreneurial Dreams

    Women's Voices in Management: Identifying Innovative and Responsible Solutions (Palgrave Macmillan), pp. 236-253

2008

  1. Networked enterprise and human resources: Consequences and Strategic Implications

    Encyclopedia of Human Resources Information Systems: Challenges in e-HRM. (Idea Group Press), pp. 185-190